No product or service is an island. You are surrounded by competitors that are out to grab your share of the market. Do you know what they’re up to? If not, then you’ve already lost.
UX Competitor Analysis
Conducting research on local, regional, and global competitors of your product or service, comparing similarities and differences between them, and undertaking a qualitative analysis of each competitor.
This helps identify the landscape in which your product or service functions, and thus provides insight into what it should be, what it should capitalize upon, and what it should avoid.
Product & Service Benchmarking
Measuring key metrics in a digital product or service and comparing them to similar-in-class products and services, providing a conclusive report on how you fare against them.
Benchmarking provides insight into how your products and services are performing in the market, and allows you to identify whether or not you are leading or lagging in comparison to competitors, locally and globally.
Research is step one. What is your step two?
“Benchmark your performance against your best competitors. Think how you can beat them next time.”
Brian Tracy
