Why follow a path… When we can create one.
Innovation is no longer an option. Global marketplace leadership is constantly being usurped by the next disruptive innovation leaving the giants of the old guard eating their dust.
The Good News:
Innovation has been on the rise for nigh on a decade, and is gaining massive momentum.
The Bad News:
Global reports show that 90% of innovation labs fail to deliver on their promise.
Why?
They don’t know what it is! They think it’s about “brainstorming” and managing ideas!
Research-Driven Innovation with measurable ROI? That’s our 10%.
Innovation takes time.
Just as good product design leads to better usability, product performance, and user satisfaction, service design leads to happier customers, greater conversion, higher top & bottom line, and loyalty bordering on fanaticism. When the service provision experience is well-orchestrated, people don’t remember the service, they remember how it made them feel.
What has service design been known to do?
Great service happened by accident or intuition in the past. We do it by research and design.
Everybody’s building apps and websites, but not all of them survive. What is THE main determinant between product life or death? Users.
Users ignore designs that ignore them, and stop using products that aren’t easy, intuitive, and delightful. So how can you cater to such capricious masters? You put them first. Always.
Any product is created to serve a function. Don’t find out that it doesn’t after launch. Design and build it to serve.
User Experience & Visual Design
Distill researched insights from stakeholders, users, and competitors into tangible designs. We couple best practices for usability with visuals reflecting your brand’s identity to create products that delightfully convert visitors to advocates.
Frontend & Mobile Development
See your designed product come to life. Our attention to detail spares nothing; our code is not only functional and to spec, but elegant and conforms to world-class standards, supporting more than 14 screen resolutions and 99% of browsers used worldwide.
Gone are the days when you can just design what you like. You have to design for your users, in context of your competitors, and you have to design for the bottom line. You can’t cater to them if you don’t know what they need. The problem is: They don’t come out and tell you.
How do you overcome the ambiguity of design and cater to all these factors?
Research. There’s no other way.
Don’t know where to start?
Use our Business Impact Solutions as a starting off point to drive the conversation
towards fulfilling your needs.
